INVNT Co-Founders Scott Cullather and Kristina McCoobery named President and CEO, and COO of [INVNT GROUP], and McCoobery steps into role of INVNT® CEO NEW YORK, NY (June 29, 2020) – Today marks the launch of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT, a portfolio of complementary disciplines that serve clients at every and any stage […]

Scott Cullather, Co-Founder and CEO, INVNT While the pandemic has prevented humans from engaging with one another face-to-face in recent months, as COVID-19 restrictions begin to ease around the world, we’re all eagerly looking forward. With experiential—the craft that is powerfully potent by virtue of its ability to create strong connections between a brand and […]

Meaning forms part Part of [INVNT GROUP], the global BrandStory project. The consultancy is dedicated to helping companies win the war for talent and drive productivity through a more refined focus on culture, purpose and the shifts in consciousness required to lead people and teams today. Led by Chief Culture Officer, Allan Fair, the consultancy […]

Consumers expect brands to step up and do their bit during COVID-19, and workers are looking to their employers to lead them through this uncertain time. As a leader it’s therefore critical to react accordingly during these stages in your company’s evolution. From your leadership style and internal communications strategy to product and/or service offerings and […]

The magazine received entries from around the world, including Canada, China, Germany, Ireland, Israel, Thailand and the United States. Members of the Special Events Advisory Board evaluated the entries and determined the nominees. INVNT and SHRM have been nominated for two awards for the SHRM Annual Conference 2019: Best Multiple-Day Event Program For a Corporation or Association  […]

By Kristina McCoobery, COO, [INVNT GROUP] and co-founder and CEO, INVNT Every leader should strive to hire people who embody their principles, their mindset, and their vision. For us at INVNT it’s things like a voraciousness for learning, passion for the work, risk-seeking, and zero tolerance for average. There’s also a sense of rebelliousness, a […]

INVNT CEO, Scott Cullather is delivering a session The broadcast, but not as you know it: how to maximise the phygital format for maximum engagement at Eventex Connect, the online trade show for (virtual) meetings and events.  When: June 11 at 1pm ET.Where: Accessible worldwide. Register here. The session has already secured 200 attendees so get in quick! The two-day experience, […]

The most successful books, films, leaders, eras and generations all have one thing in common – a deeply compelling story, one that involves people emotionally and shapes their beliefs and actions. And the same goes for brands. We marketers need to hold ourselves to that same high standard. We need to ask ourselves: is the […]

Leading during a crisis: there’s no handbook on what’s right or wrong. The most important thing is that you continue to lead, because in the absence of leadership there is chaos, and people need direction, especially during these times. Go with your gut and focus on making an impact. Below are some tactics we’re embracing […]

Ro Taylor was featured in C&IT Magazine. What kind of events do you work on? Over the past 10+ years, I have worked on everything from independent theatre productions to corporate exhibitions, conferences and experiences globally. What’s been the highlight ofyour career so far? I have two… Being part of the team that won Best […]