Blazing Fire Kitchen Ignites Vivid Sydney 2023
One of the standout attractions of this year’s Vivid Sydney program was the Vivid Fire Kitchen, a culinary extravaganza presented by INVNT in collaboration with IMG. This remarkable culinary experience has truly captivated the hearts and palates of food enthusiasts worldwide. For three weeks, the inaugural Vivid Fire Kitchen brought together Sydney’s hottest dining concepts, […]
NETFLIX ‘XO, KITTY’ POP-UP DELIGHTS WITH KOREAN DESSERT BAR
Sweet Korean treats, and cherry-blossomed streets, INVNT facilitated a partnership between Netflix Australia and local Korean dessert establishments, Icyland and Siroo Rice Cake Cafe, to mark the launch of the spinoff series ‘XO, Kitty’ from the popular film franchise ‘To All The Boys I’ve Loved Before.’ Netflix Australia successfully implemented a launch strategy that aimed […]
Happy new half year! Where is brand experience headed for the second half of 2023?
In today’s highly competitive marketplace, brand experience is a crucial differentiating factor for businesses. Brands that can deliver exceptional, consistent, and memorable experiences will stand out and attract loyal customers. So, as we mark the middle of the year, let’s take stock of brand experience — and identify the keytakeaways for brand experience in 2023. […]
From magic to immersion, experiential marketing gets an AI upgrade
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, INVNT GROUP, and CEO, INVNT.ATOM shares his thoughts with Campaign Asia.
Nth Degree Events Announces New Business and Momentum Milestones as In-Person Events Come Roaring Back
ATLANTA, July 11, 2023 – INVNT, a leading provider of the world’s most impactful events and experiences, today announced new business and momentum milestones showing that in-person events have made a strong return in the first half of 2023, and that there’s a robust appetite for exciting events and innovative activations. INVNT, the experiential marketing […]
From magic to immersion, experiential marketing gets an AI upgrade
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, Chairman of INVNT® shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now […]