Caspar Mason, creative director, EMEA at INVNT explores why fun is the future of B2B engagement with Little Black Book. Walk the floor of any major B2B trade show, and you will see an endless sea of sameness. Screens broadcasting undifferentiated specs and features, executives delivering well-rehearsed monologues, and attendees politely nodding (off) as they […]
AI companies are entering a more difficult phase of growth. And it’s time for the real work to begin. The market is no longer simply amazed by what AI can do. People are asking harder questions: How should it be used? Where is it scalable? And which companies can be trusted to help move from […]
Event Industry News speaks with INVNT Co-Founder and Global President, Kristina McCoobery, about our global agency model, brandstory roots, responsible AI adoption, and the renewed value of in-person events. The Agency of Tomorrow: Storytelling, AI and Global Events James Dickson:Hello everybody, and welcome along to the Event Industry News Podcast with me, James Dickson, wishing […]
INVNT Global President Kristina McCoobery sat down with Micebook’s Susie Harwood for a candid conversation covering the INVNT’s origin, recent merger with Nth Degree, and where the experiential industry is headed next. Susie Harwood: You’ve always positioned INVNT more in the brand storytelling space rather than events or experiential. Why has that distinction mattered, and […]
For International Women’s Day, we will spend the month of March speaking with women leaders about their experiences, the lessons that shaped them, and their hopes for the next generation. At INVNT, this shift is actively taking shape as the company expands with a leadership team that is redefining industry norms. Globally, women comprise 53% […]
INVNT Chief AI Officer explains how data science and machine learning are becoming the brains behind the world’s most innovative brand experiences. March, 2026.- On the 2026 horizon, artificial intelligence has evolved from an image-generation tool into the central nervous system of the most forward-thinking creative agencies. Leading this metamorphosis at INVNT is James Nicholas Kinney, a leader […]
At a time when higher education is under attack – politically, financially, and culturally – universities can no longer afford to remain quiet about the impact they make on the world. For too long, academia has let its stories of discovery, progress, and human transformation go untold or under-celebrated. That must change. And one of […]
Pete Clarke, Vice President Global Business Development at INVNT shares his key themes and learnings after attending Web Summit Lisbon 2025.
One way we drive meaningful change is through partnerships with industry allies equally committed to action. A long-standing collaborator is INVNT, the global brand storytelling and creative agency actively rethinking how, and where, it discovers the next generation of talent. “We don’t need to look harder; we need to look elsewhere,” says Claudia Stephenson, managing […]
INVNT’s Global President on why human judgment, not technology alone, defines the future of creative storytelling.
