Scott Cullather, chairman and chief growth officer at INVNT, covers the experiential storytelling masterclass and cultural moonshot that rewired the world’s biggest stage.
As a seasoned professional deeply embedded in business development for global events, Cvent Connect Europe this year reinforced a crucial truth: the future of events is about weaving tech and creativity together to spark genuine, human connections. Much like collecting marbles, each industry event I attend adds a unique and vibrant perspective to my growing […]
Fiction has been preparing us for an unseen, all knowing CEO for decades. Now technology could make it reality.
From the debut of Microsoft Copilot in 2023, to the introduction of Copilot+PCs in 2024, to Microsoft‘s historic 50th Anniversary Event on April 4th, 2025, INVNT® has been honored to help shape key moments that have signaled a bold new era in human capability and creativity, powered by AI.
From layered design to earned engagement to secondary touchpoints, experiential experts break down how to keep event guests engaged—without forcing them to stay. Let context—not ambition—set expectations. Even the most compelling concept can fail if it asks for more time than the environment or audience is willing to give. “It’s all about context, relevance, and […]
The shift from traditional marketing ROI to measuring impact through engagement and loyalty.
ohn Hense, CEO of Nth Degree, shares insights into the company’s recent partnership with Shamrock Capital, a move that positions the organization to capitalize on growing opportunities in the live events industry. With demand for in-person experiences surging, Nth Degree is uniquely equipped to deliver comprehensive event services through its integrated divisions. Hense highlights the […]
AI, wealth, and making labor sexy again.
