From Storytelling to Storyliving: Why Brands Need to Build Worlds, Not Just Narratives
How INVNT is creating immersive brand narratives that consumers don’t just watch but actively participate in.
Lessons in Storytelling: What Universities Can Learn From Familiar Brands
Colleges and universities are navigating a pivotal moment: managing a narrative that questions their relevance while striving to meet rising expectations from students, donors, and stakeholders. To respond effectively, they need authentic, emotionally intelligent messaging that reinforces their values, sharpens their identity, and builds lasting trust.
IWD Voices: Sharon Lewis — ‘If No One Says Anything, Nothing Will Change’
For International Women’s Day, we spotlight voices from across the industry, sharing stories of their journeys, personal insights on mentorship, perspectives on the path to equality, and more.
IWD Voices: Sarah Bailey –‘Believing in Yourself is the First Step to Success’
For International Women’s Day, we spotlight voices from across the industry, sharing stories of their journeys, personal insights on mentorship, perspectives on the path to equality, and more.
The AI Journal: Kristina McCoobery on AI’s Expanding Role in Live Brand Storytelling
As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]
Hot Takes Season 5 Episode 3: Kristina McCoobery
As a Telly Awards Judge, INVNT CEO Kristina McCoobery shares how experiences drive deeper connections between brands and audiences in the latest ‘Hot Takes’ episode.
INVNT Leading the Future of Innovation-Led Brand Storytelling with Female Majority Momentum
The majority-female agency reports record growth and expands its impact across industries.
Speaking the C-Suite language: Elevating brand experience to the boardroom
Claudia Stephenson, managing director EMEA, INVNT, shares her thoughts on how to elevate brand experience in the boardroom.