On a balmy Sydney evening last month, one of our INVNTrs was at a kid’s birthday party when they overheard “Xerocon was the best f*&#*!& event of my life!”. It had been three weeks since we had delivered our final Xerocon flagship experience at Sydney’s International Center, after a 7-week global tour starting from London, […]
From London, to New Orleans, to Sydney, Xerocon and INVNT® tell the story of global fresh perspectives, whilst driving 6,500+ attendees across three major cities. JK-47 performing at Xerocon Sydney INVNT, The global live brand storytelling agency®, has partnered with cloud accounting software company, Xero, successfully delivering its flagship “Coachella for Accountants” event across three […]
We shine the spotlight on INVNT’s winning entry for this year’s V Awards. The global agency picked up the gong for Best Exhibition or Roadshow for its work with PepsiCo for Expo 2020 Dubai… INVNT and PepsiCo strategically partnered to design and build three one-of-a-kind, interactive, and educational pavilions at Expo 2020 Dubai, which opened […]
By Laura Roberts, Managing Director, INVNT APAC How is human connection defined these days? Is it the way 100 million Super Bowl viewers can collectively be brought on a unified wave of nostalgia through a 30 second ad? Or in a more physical sense, is it the way that even though it takes 21 hours […]
Based in New York City, INVNT Digital is a full-service creative agency and production studio built to tell brand stories. Created on the notion that Great Stories Carry Great Weight, INVNT Digital is a single end-to-end solution that champions creative, marketing, production, and media distribution. Brand Storytelling caught up with SVP of Integrated Marketing Joelle […]
As agencies grow, they set their sights on presences in glittering new cities and far-off locales. But in turbulent economic times and a still-developing hybrid paradigm, how should they go about it in 2022? We asked eight agency leaders. Looking for stable horizontal growth in tough economic times, agencies all over the world are breaking […]
Scott Cullather, Chairman at INVNT®, joins a panel of experts to discuss how brands should be using NFTs, and give advice to brands or agencies looking to increase their investment in web3 over the short, mid, and long-term? The Drum Podcast is hosted by senior tech reporter, Chris Sutcliffe, featuring President and CEO at INVNT […]
Traditionally, most agency work is reactive: preparing pitches in response to RFPs; responding to clients’ needs; following the creation of a product with a campaign. Now, many are working more proactively across clients’ businesses, being more selective about who they work with and advancing their own ethical commitments. At a recent roundtable with experts from […]
How are “universal design,” inclusivity through representation, and a product’s “unboxing event” applicable to higher ed engagement today – and tomorrow? Read on to learn more from Paul Blurton, [INVNT GROUP]’s award-winning Chief Creative Officer on the guiding tenets he considers when designing events that are accessible, inclusive, and authentic. How do accessibility and inclusivity come into […]
INVNT CEO & [INVNT GROUP] COO, Kristina McCoobery contributed thoughts on this important topic. Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are at the center of this economic crisis, or as it’s been termed, the “she-cession.” In 2020, according to the National Women’s Law […]
