Judgment Over Just Technology: Kristina McCoobery on the Future of Innovation-Led Brand Storytelling
INVNT’s Global President on why human judgment, not technology alone, defines the future of creative storytelling.
World-Building Is the Next Frontier of Experiential Marketing
Brands that ignore world-building will be left behind. It’s time to let fans build your brand universe now, says Kristina McCoobery, Global President at INVNT — exploring how world-building is reshaping the future of experiential marketing.
INVNT Takes Home Telly Awards for Storytelling Across Generative AI and Documentary Film
At the 2026 annual Telly Awards, honored alongside top winners including Paramount’s South Park, Marriott International, and Deloitte, INVNT received recognition in the inaugural Best Use of Generative AI category for our work with SHRM, and in the Non-Scripted & Documentary category for our continued partnership with PatientPoint®. SHRM Membership Unlocking Earns Telly Award in […]
