Blinding Lights Illuminate Melbourne for The Weeknd’s Announced Return to Australia
A guerrilla light installation, powered by INVNT for Live Nation Australia, has taken over Melbourne’s historic Nylex Plastics Factory.
INVNT reveals client wins and rapid growth in EMEA
INVNT’s EMEA team has secured major new partnerships with brands such as Meta and ABB, as well as re-engaging with long-standing clients like Formula E and PepsiCo for upcoming high-profile projects.
Chief Marketer’s 2025 Most Influential Women in Marketing: Kristina McCoobery
As CEO, Kristina McCoobery has amplified INVNT’s impact through groundbreaking technical innovations, including launching a digital art campaign in space and implementing advanced AI solutions for clients like SHRM and Microsoft. Additionally, she recently powered INVNT’s expansion into South Asia by establishing a flagship office in Mumbai, facilitating around-the-clock collaboration for top-tier clients.
Mumbrella Dynamic Duos: How a recruiter’s mismatch sparked a budding friendship
This week in Dynamic Duos, we hear from INVNT APAC Managing Director Laura Roberts and Director of Production Fiona Pullen.
INVNT turns Melbourne factory into tour announcement light installation
A guerrilla light installation, powered by experiential agency INVNT for Live Nation Australia, has taken over Melbourne’s historic Nylex Plastics Factory, illuminating the clock and factory buildings at dusk.
AdNews Industry Profile: Laura Roberts at INVNT
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry
INVNT forms new agency group in APAC
Global experiential firm INVNT has formed a new multisciplinary agency group, [INVNT GROUP], which brings together its current portfolio of businesses. The portfolio currently comprises INVNT, brand strategy firm FOLK HERO, branded content and digital marketing studio HEVĒ, and newly launched creative-led culture consultancy MEANING. The global offering is headed up by Laura Roberts locally. She has been named managing director […]
Going virtual: 10 simple truths
Your audiences need you now, more than ever. You still need to move them, inspire & entertain them, bring them together, & engage them. Engagement in this realm is elusive. Virtual audiences behave differently. Shifting your live event into a virtual platform won’t cut it. Think ‘hybrid.’ Great content served as a blend of virtual […]
5 ways the industry can recover from the crisis
https://www.citmagazine.com/article/1688260/5-ways-industry-recover-crisis
AdNews Young Guns: Oliver James at INVNT
In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it’s INVNT senior director of account services Oliver James.