Road to CES: How INVNT Turns World-First Innovations Into Immersive Experiences

In today’s digital-first world, a live event is no longer a wishlist item. It is a business necessity. Human connection is tactile, irreplaceable, and the key to building real brand communities. Done right, an event does not just fill a room. It can become a commercial, cultural, and social moment that raises stock prices, shifts public […]

Lessons in Storytelling: What Universities Can Learn From Familiar Brands

As universities navigate an ever-evolving landscape, authentic, emotionally intelligent messaging can help reinforce their values, sharpen their identities, and build lasting trust. Some of the world’s most recognizable brands – many of whom my colleagues at INVNT® have the privilege to work alongside – offer valuable inspiration. Companies like Netflix, Amazon, and Levi Strauss & […]

INVNT Recognized on B&T’s Best of the Best Experiential Agency Leaders List

B&T  has recognized INVNT and our APAC Managing Director, Laura Roberts, among its Best of the Best Experiential Agency Leaders — celebrating innovation, craft, and the fearless pursuit of ideas that move people. This recognition reflects the passion and creativity that define INVNT’s work across borders — from concept to experience, from story to impact.  View the full list […]

Unpacking Samsung Galaxy Unpacked 2025

In partnership with Cheil Worldwide, INVNT brought Samsung Mobile’s global vision to life with 4 days of immersive brand activations at the Brooklyn Navy Yard—culminating in a street festival, product launch, and a performance by Jaden and Willow Smith. From Team Galaxy Connect to hands-on moments with the Z Flip7, Z Fold7, Watch8, and Samsung’s […]

Kristina McCoobery for The AI Journal: The Role of AI in Live Brand Storytelling

As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]

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