Traditionally, most agency work is reactive: preparing pitches in response to RFPs; responding to clients’ needs; following the creation of a product with a campaign. Now, many are working more proactively across clients’ businesses, being more selective about who they work with and advancing their own ethical commitments. At a recent roundtable with experts from […]
Agency leaders on their red lines (and the gray areas between them) / Mick Haupt via Unsplash Agencies are thinking more than ever about their role in the world, what they’re working for and who they’re working with. Many are putting ethical commitments front-and-center, and some are helping formerly problematic or recalcitrant clients clean their acts […]
Agency leaders talk about their purpose / Jukan Tateisi via Unsplash Traditionally, most agency work is reactive: preparing pitches in response to RFPs; responding to clients’ needs; following the creation of a product with a campaign. Now, many are working more proactively across clients’ businesses, being more selective about who they work with and advancing […]
Josh Johns, Vice President of Creative Strategy INVNT Higher Ed The Former Executive Vice President of Strategy at August Jackson Brings Over 10 Years of Industry Experience and Insights to INVNT Higher Ed INVNT® Higher Ed, the live and experiential higher education storytelling division of INVNT and global umbrella enterprise [INVNT GROUP]®, announces Josh Johns […]
Times Square remains a beacon of billboards in NYC. Photo: Mickey Blank INVNT CEO and [INVNT GROUP] COO, Kristina McCoobery, comments on the future of New York City’s adtech space. New York City and Times Square are still the beating heart of immersive retail and future-forward marketing, say some of the ad world’s most influential movers and shakers. Stores may […]
