In today’s digital-first world, a live event is no longer a wishlist item. It is a business necessity. Human connection is tactile, irreplaceable, and the key to building real brand communities. Done right, an event does not just fill a room. It can become a commercial, cultural, and social moment that raises stock prices, shifts public […]
Global brand storytelling agency INVNT has delivered an end-to-end brand experience for Xero – Xerocon Brisbane 2025, transforming the Brisbane Convention & Exhibition Centre into a celebration of the future of accounting.
On Long Beach Island, New Jersey, something fascinating happens every Saturday. It’s turnover day. Rental homes flip. People rush in with fresh excitement, or out, determined to make the most of their final moments. It’s a whirlwind of energy, anticipation, and urgency.
“For older sneakerheads, the brand carries deep nostalgia and historical weight, as many grew up watching Jordan play. But for younger consumers in APAC, that legacy doesn’t resonate in the same way,” says Owen Leach, senior design director at INVNT. “Brands like Hoka, Anta, and Ugg are tapping into new lifestyle and performance narratives that […]
“We reimagined Xerocon as a living, breathing town square of small business, where every activation told a story and every moment sparked connection.”
INVNT, the global live brand storytelling agency, has delivered a world-class, end-to-end brand experience for Xero – Xerocon Brisbane 2025, transforming the Brisbane Convention & Exhibition Centre into a vibrant, high-energy celebration of the future of accounting. With over 2,500 delegates onsite and 3,000+ tuning in online, Xerocon Brisbane was the most immersive, intelligent, and […]
Upcoming Xerocon events are scheduled for the UK and USA in 2026, with Brisbane now the benchmark! INVNT, the global live brand storytelling agency, has delivered a world-class, end-to-end brand experience for Xero — Xerocon Brisbane 2025, transforming the Brisbane Convention & Exhibition Centre into a celebration of the future of accounting. With over 2,500 […]
