Road to CES: How INVNT Turns World-First Innovations Into Immersive Experiences

In today’s digital-first world, a live event is no longer a wishlist item. It is a business necessity. Human connection is tactile, irreplaceable, and the key to building real brand communities. Done right, an event does not just fill a room. It can become a commercial, cultural, and social moment that raises stock prices, shifts public […]

Lessons in Storytelling: What Universities Can Learn From Familiar Brands

As universities navigate an ever-evolving landscape, authentic, emotionally intelligent messaging can help reinforce their values, sharpen their identities, and build lasting trust. Some of the world’s most recognizable brands – many of whom my colleagues at INVNT® have the privilege to work alongside – offer valuable inspiration. Companies like Netflix, Amazon, and Levi Strauss & […]

Unpacking Samsung Galaxy Unpacked 2025

In partnership with Cheil Worldwide, INVNT brought Samsung Mobile’s global vision to life with 4 days of immersive brand activations at the Brooklyn Navy Yard—culminating in a street festival, product launch, and a performance by Jaden and Willow Smith. From Team Galaxy Connect to hands-on moments with the Z Flip7, Z Fold7, Watch8, and Samsung’s […]

AANA Appoints INVNT as Experiential Partner for RESET 2026 Conference

The agency will deliver immersive experiences at the marketing leaders’ event. The Australian Association of National Advertisers (AANA) has appointed INVNT as the official experiential partner for RESET 2026, Australia’s premier conference for marketing and advertising leaders. The event will return on Thursday, 6 August 2026, at Illumina in Sydney, with a new format and a lineup […]

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