To mark the release of the new Samsung Galaxy S20, Galaxy S20+, Galaxy S20 Ultra, Galaxy Z Flip and Galaxy Buds+ devices, the brand held a livestreaming event in partnership with its executive marketing agency, Cheil Worldwide. Held in San Francisco’s Palace of Fine Arts on Tuesday, February 11, the event was captured using just […]
INVNT, the global live brand storytelling agency™ today announces the acquisition of Folk Hero, a brand strategy firm that works with leading global companies, from fashion and lifestyle groups such as Louis Vuitton Moët Hennessy (LVMH), to Calzedonia Group, and direct-to-consumer clients like Purple Mattress, as well as organizations in the banking and financial services sector. […]
FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ, announced Jeff Collins, executive vice president, advertising sales for FOX News Media. In making the announcement, Collins said, “With a reach of more than 200 million people each month across all of our platforms, FOX News Media provides […]
Winners of the 10th annual The Drum Experience Awards 2019, which celebrate the best of the experiential marketing industry worldwide, were unveiled in London on December 4. INVNT was recognized twice on the night, both for our work with Samsung on their Samsung UNPACKED event, which took place in New York in August. Received the […]
Scott Cullather and Kristina McCoobery, the husband and wife co-founders of global live brand storytelling agency, INVNT, today announced the publication of Challenge Everything™: The Battle Cry that Blew Sh*t Up and INVNTd Live Brand Storytelling™. The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes. Aimed at budding entrepreneurs considering going out on […]
Created three years ago as a way to highlight the fast-growing agency community and to help marketers find the right partners for killer campaigns, the CM200 highlights agencies across the categories of experiential, sports and entertainment, promotion, retail, social media, B2B brand engagement, digital, design, B2B demand gen, B2B experiential and martech. Chief Marketer editors […]
INVNT, the global live brand storytelling agency™, has bolstered its offering with the launch of HEVĒ, a collaboration agency dedicated to crafting ‘Performance Content’ that is narrative-led, innovation-inspired, data-fueled and designed to deliver higher levels of engagement and value for its partners. Two-time Emmy and three-time Webby award winner, Chris Hercik, will lead HEVĒ as CEO. Hercik was […]
Global experiential firm INVNT has formed a new multisciplinary agency group, [INVNT GROUP], which brings together its current portfolio of businesses. The portfolio currently comprises INVNT, brand strategy firm FOLK HERO, branded content and digital marketing studio HEVĒ, and newly launched creative-led culture consultancy MEANING. The global offering is headed up by Laura Roberts locally. She has been named managing director […]
Your audiences need you now, more than ever. You still need to move them, inspire & entertain them, bring them together, & engage them. Engagement in this realm is elusive. Virtual audiences behave differently. Shifting your live event into a virtual platform won’t cut it. Think ‘hybrid.’ Great content served as a blend of virtual […]
https://www.citmagazine.com/article/1688260/5-ways-industry-recover-crisis
