One of the standout attractions of this year’s Vivid Sydney program was the Vivid Fire Kitchen, a culinary extravaganza presented by INVNT in collaboration with IMG. This remarkable culinary experience has truly captivated the hearts and palates of food enthusiasts worldwide. For three weeks, the inaugural Vivid Fire Kitchen brought together Sydney’s hottest dining concepts, […]
Sweet Korean treats, and cherry-blossomed streets, INVNT facilitated a partnership between Netflix Australia and local Korean dessert establishments, Icyland and Siroo Rice Cake Cafe, to mark the launch of the spinoff series ‘XO, Kitty’ from the popular film franchise ‘To All The Boys I’ve Loved Before.’ Netflix Australia successfully implemented a launch strategy that aimed […]
In today’s highly competitive marketplace, brand experience is a crucial differentiating factor for businesses. Brands that can deliver exceptional, consistent, and memorable experiences will stand out and attract loyal customers. So, as we mark the middle of the year, let’s take stock of brand experience — and identify the keytakeaways for brand experience in 2023. […]
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, INVNT GROUP, and CEO, INVNT.ATOM shares his thoughts with Campaign Asia.
