Today is election day! We’ve often quipped that launching a comprehensive campaign is a unique blend of brand marketing and political campaigning. Amidst all the chatter around polling, swing states, and candidate preferences, we took a moment to reflect on the similarities we’ve observed.
Brands and marketers are increasing investment in events and experiences to reach customers and get “more bang for their bucks”, according to international experience expert Kristina McCoobery. The chief executive officer of international experience agency INVNT, said the market was experiencing significant growth globally as businesses leant-in to branded events to overcome audience fragmentation and […]
By Kristina McCoobery, CEO, INVNT The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: […]
In partnership with Cheil Worldwide, INVNT brought Samsung Mobile’s global vision to life with 4 days of immersive brand activations at the Brooklyn Navy Yard—culminating in a street festival, product launch, and a performance by Jaden and Willow Smith. From Team Galaxy Connect to hands-on moments with the Z Flip7, Z Fold7, Watch8, and Samsung’s […]
Performance metrics still matter, but across APAC, the brands winning hearts are those delivering innovation-led experiences, writes Laura Roberts, managing director APAC at INVNT.
Women make up around 70% of the global events workforce but their stories, leadership, and influence are often underrepresented. The 70% is a weekly series celebrating the women shaping the events industry. From rising stars to seasoned leaders, each profile shines a light on the career journeys, challenges, and perspectives of women working across all corners of […]
Nth Degree is proud to announce it has earned an Honorable Mention in the 2025 Experiential & Event PR Awards, presented by PRNEWS and Chief Marketer, in the Best Sports Tie-In Sponsorship Activation category. The award recognizes the agency’s collaboration with Volvo at the Credit One Charleston Open, where a longstanding sponsorship was transformed into a dynamic and […]
From the first prompt to the final cut, Campaign takes an inside look at how agencies are actually using GenAI tools as they integrate them into their everyday creative processes.
