By Claire Hoffman, BizBash The retail corporation used virtual merchandise booths, an interactive trivia game, and other creative strategies during its annual U.S. Holiday Meeting. Walmart’s annual U.S. Holiday Meeting, which drew 7,500 employees earlier this month, was designed as a virtual version of “what the conceptual Walmart store in Anytown, USA, would feel like […]

[INVNT GROUP] President & CEO, Scott Cullather contributes to an Ad Age article that looks at how agencies are planning for 2021. Community This year may have been defined by the new and novel crises afflicting the country, but it has also been a time of reckoning for an illness that has gone unchecked for far too […]

News comes as INVNT celebrates third birthday in the region SYDNEY, AUSTRALIA (22 September, 2020) – [INVNT GROUP] today announces the appointment of Ee Chuan Fong (also known as “Peanut”), to the role of Creative Director for branded content studio and content marketing agency HEVĒ in APAC, Colin Burling Blake as Director of Strategic Accounts, [INVNT […]

Congress will receive over 1.54 million signatures of support on September 23 FORT WORTH, TX, Sept. 18, 2020 (GLOBE NEWSWIRE) — [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT announces on behalf of Ms. Opal Lee that the 93-year old activist from Fort Worth, Texas and ‘Grandmother of Juneteenth’ will deliver the 1.54 million signatures from her […]

Rove McManus is joined by Ash Barty, Emily Penn and Martin Wezowski in an immersive virtual experience which launches today SYDNEY, AUSTRALIA (17 September, 2020) – Today SAP Australia and New Zealand launches its flagship event, Effect 2020, an innovation experience that will showcase a new genre of event-content, with a unique approach to direction, fusing […]

By Adam Harriden, Executive Creative Director, [INVNT GROUP] APAC Here at INVNT, we shifted online quickly as COVID-19 became a reality – from virtual conference calls replacing face-to-face work meetings, to physical catch-ups with loved ones and friends transitioning to the laptop. It all happened fairly seamlessly to begin with, but screen fatigue is definitely […]

The coronavirus has crushed the live-events industry. Gift boxes are offering a temporary lifeline to some producers. Jerry Derry, Chief Client Officer at [INVNT GROUP] spoke to The Wall Street Journal’s Katie Deighton about how INVNT partnered with Cadillac on shifting the physical launch of their all-electric LYRIQ vehicle to a virtual experience. As part […]

INVNT has been named a finalist at the Event Technology Awards 2020 in two categories: Best Hybrid Event or Live Streaming Solution Best Use of Technology at a Brand Event Both awards are for INVNT’s work on the Samsung Unpacked 1H event in February, which was entirely captured using Samsung’s Galaxy S20 smartphone and saw […]

The penthouse at 101 Greenwich – three times larger than the company’s existing flagship office – will accommodate its ongoing expansion [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT has secured a 12-year lease on the 14,000 square-foot penthouse at 101 Greenwich Street in FiDi, Lower Manhattan. The building, which underwent a $75 million renovation in 2017 […]

LONDON, UK (2 September, 2020) – [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT has recruited a new Managing Director for EMEA in renowned and highly regarded industry leader, Claudia Stephenson, a move that has been fuelled by increased demand for the GROUP’s multi-disciplinary offering amid the pandemic. An excellent communicator with long-standing client relationships across sectors […]