By Scott Cullather, President & CEO, [INVNT GROUP] and Co-Founder, INVNT Even though COVID-19 restrictions are beginning to ease around the world, it isn’t time to shift your focus away from the virtual experience just yet. We can now expect to see the rise of phygital events, which combine physical and virtual experiences—think satellite events for […]
By Laura Roberts, managing director, [INVNT GROUP] APAC Right from the beginning of the global outbreak of COVID-19, we encouraged our clients not to go quiet on their audiences, but live and breathe their purpose and communicate with them more instead of less. Why? Because consumers look to brands for advice, support and resources to […]
CINCINNATI, July 14, 2020 /PRNewswire/ — The Hermes Creative Awards, one of the world’s largest competitions honoring the messengers and creators of traditional and emerging media, has awarded PatientPoint® content with 14 Hermes Platinum and Gold awards for outstanding creative. PatientPoint multimedia content for the waiting room and exam room spanning five specialties earned six Platinum and […]
Joining Joe this week is Scott Cullather, the co-author of “Challenge Everything: The Battle Cry That Blew Sh*t Up and INVNTd Live Brand Storytelling” and the co-founder of the live events agency, INVNT. Joe and Scott talk about live brand storytelling, how major companies are marketing during the pandemic, and what the future of live […]
It does not come as a surprise when we say that a lot of things will change post-COVID-19. The global pandemic has caused many businesses to shut down and several others to endure heavy losses. Several organizations and leaders, however, have also pivoted their approach to survive the pandemic, demonstrating both resilience and creativity in the […]
Fewer in-person events and more window shopping and demonstrations will mark the way forward for these temporary spaces. Pandemic Changes the Face of Pop-Ups. The post Pandemic Changes the Face of Pop-Ups appeared first on INVNT NEWS.
We’re over the moon to be featured in Campaign Brief’s THE WORK 2020 in the Work for Good category for our #COVID19MentalHealthAwarenesss social campaign, a pro-active project we devised to get people to stop and think about how those who have always felt this way – people with mental health disorders – are coping during COVID-19. THE […]
The post Eventex Creative Series – Millennials, Gen Zs and the new CEO (Chief Experience Officer) appeared first on INVNT NEWS.
The outbreak of COVID-19 has impacted the economy globally, forcing businesses to shut down and countries to impose strict lockdowns. But life – and business – must go on. THE EFFECTIVENESS OF A “LENNHILL” APPROACH TO LEADERSHIP DURING A CRISIS Photo: LENNHILL There is one leader who has identified a framework that enables him to pivot, […]
The judging panel for the awards is a stellar line-up of experts and we’d like to introduce them to you in our Meet the Judges series, this week we present Scott Cullather, Co-Founder and CEO, INVNT What experience can you draw upon to successfully judge the ETAs? Over the years I’ve led and produced hundreds […]
