6 Lessons We Learned from Web Summit Lisbon 2025
Pete Clarke, Vice President Global Business Development at INVNT shares his key themes and learnings after attending Web Summit Lisbon 2025.
Judgment Over Just Technology: Kristina McCoobery on the Future of Innovation-Led Brand Storytelling
INVNT’s Global President on why human judgment, not technology alone, defines the future of creative storytelling.
Our Take On The SuperBowl Halftime Show That Rewired The World’s Biggest Stage
Scott Cullather, chairman and chief growth officer at INVNT, covers the experiential storytelling masterclass and cultural moonshot that rewired the world’s biggest stage.
INVNT Named Inc. Power Partner
Since 2008, we’ve forged The Global BrandStory Project as an integrated and international collective of creative storytellers, connecting brands to culture — from global-to-local, across every medium of #brandexperience and human connection. From INVNT Higher Ed to Innovation and Digital, our global and interdisciplinary team continues to Chase The Sun, crafting brand stories that move […]
INVNT Digital Turns Curiosity into Gameplay for Branded NFL Digital Series for State Farm
INVNT and The Players’ Tribune teamed up with State Farm to challenge NFL stars Nolan Smith and Nico Collins to a playful guessing game: meet adult twins, guess who has a secret talent, and do so by only asking yes-or-no questions State Farm’s new two-episode series, Hidden Talents, is a high-energy blend of sports culture […]
INVNT Recognized on B&T’s Best of the Best Experiential Agency Leaders List
B&T has recognized INVNT and our APAC Managing Director, Laura Roberts, among its Best of the Best Experiential Agency Leaders — celebrating innovation, craft, and the fearless pursuit of ideas that move people. This recognition reflects the passion and creativity that define INVNT’s work across borders — from concept to experience, from story to impact. View the full list […]
World-Building Is the Next Frontier of Experiential Marketing
Brands that ignore world-building will be left behind. It’s time to let fans build your brand universe now, says Kristina McCoobery, Global President at INVNT — exploring how world-building is reshaping the future of experiential marketing.
BizBash Covers INVNT’s Tips for Designing Events That Drive Dwell Time
From layered design to earned engagement to secondary touchpoints, experiential experts break down how to keep event guests engaged—without forcing them to stay. Let context—not ambition—set expectations. Even the most compelling concept can fail if it asks for more time than the environment or audience is willing to give. “It’s all about context, relevance, and […]
AANA Appoints INVNT as Experiential Partner for RESET 2026 Conference
The Australian Association of National Advertisers (AANA) has appointed the innovation-led global brand storytelling agency INVNT as the official experiential partner for RESET 2026, Australia’s premier conference for marketing and advertising leaders.