-When reporter Sarah Karnish needed expert insight into current health and wellness trends at events, she turned to INVNT’s Chief Client Officer, Robert Lowe. Lowe says, “Paying attention to attendees’ well-being also makes good business sense — when people feel good, they function better. They have more energy and drive. It’s easier to focus. People […]
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Leveraging AI, AR, VR, XR, and emerging technologies to create richer community-centric brand experiences The Rise of Phygital The walls between physical and digital are crumbling. What once felt like parallel universes are now one continuous reality. Phygital experiences, where in-person presence meets digital possibility, have become the heartbeat of modern brand storytelling. Audiences don’t […]
Scott Cullather, chairman and chief growth officer, INVNT shares three ways leaders can spark ‘The Saturday Effect’
INVNT’s Rachael Casey talks with ASAE about the importance of annual events for associations, and how they serve as a prime opportunity to engage current members and attract new ones. In this article, she discusses how effective event execution can stimulate membership growth and enhance the association’s value. To maximize impact, associations should conduct a […]
By Kristina McCoobery, CEO, INVNT The world doesn’t stop spinning, and neither do we. At INVNT, we built our global agency to mirror the modern world: fast, fluid, and fundamentally borderless. Our “Chase the Sun” model is more than a metaphor. It’s a mindset. A movement. And it’s powering a new era of global creative collaboration: […]
In partnership with Cheil Worldwide, INVNT brought Samsung Mobile’s global vision to life with 4 days of immersive brand activations at the Brooklyn Navy Yard—culminating in a street festival, product launch, and a performance by Jaden and Willow Smith. From Team Galaxy Connect to hands-on moments with the Z Flip7, Z Fold7, Watch8, and Samsung’s […]
Global brand storytelling agency INVNT has delivered an end-to-end brand experience for Xero – Xerocon Brisbane 2025, transforming the Brisbane Convention & Exhibition Centre into a celebration of the future of accounting.
As CEO, Kristina McCoobery has amplified INVNT’s impact through groundbreaking technical innovations, including launching a digital art campaign in space and implementing advanced AI solutions for clients like SHRM and Microsoft. Additionally, she recently powered INVNT’s expansion into South Asia by establishing a flagship office in Mumbai, facilitating around-the-clock collaboration for top-tier clients.
