It does not come as a surprise when we say that a lot of things will change post-COVID-19. The global pandemic has caused many businesses to shut down and several others to endure heavy losses. Several organizations and leaders, however, have also pivoted their approach to survive the pandemic, demonstrating both resilience and creativity in the […]
By Kristina McCoobery, COO, [INVNT GROUP] and co-founder and CEO, INVNT Every leader should strive to hire people who embody their principles, their mindset, and their vision. For us at INVNT it’s things like a voraciousness for learning, passion for the work, risk-seeking, and zero tolerance for average. There’s also a sense of rebelliousness, a […]
INVNT CEO, Scott Cullather is delivering a session The broadcast, but not as you know it: how to maximise the phygital format for maximum engagement at Eventex Connect, the online trade show for (virtual) meetings and events. When: June 11 at 1pm ET.Where: Accessible worldwide. Register here. The session has already secured 200 attendees so get in quick! The two-day experience, […]
The most successful books, films, leaders, eras and generations all have one thing in common – a deeply compelling story, one that involves people emotionally and shapes their beliefs and actions. And the same goes for brands. We marketers need to hold ourselves to that same high standard. We need to ask ourselves: is the […]
Leading during a crisis: there’s no handbook on what’s right or wrong. The most important thing is that you continue to lead, because in the absence of leadership there is chaos, and people need direction, especially during these times. Go with your gut and focus on making an impact. Below are some tactics we’re embracing […]
Ro Taylor was featured in C&IT Magazine. What kind of events do you work on? Over the past 10+ years, I have worked on everything from independent theatre productions to corporate exhibitions, conferences and experiences globally. What’s been the highlight ofyour career so far? I have two… Being part of the team that won Best […]
Scott Cullather, the Co-Founder and CEO of INVNT, the global live brand storytelling agency™ has been named one of the industry’s Top 50 Virtual Meetings & Events Innovators. An initiative from Eventex Connect, the online trade show for virtual meetings and events, this prestigious peer nominated and voted list acknowledges both the growing importance of virtual […]
The virtual ceremony, which was held on May 21, saw INVNT receive the following recognition: Event Team of the Year. Best Brand Experience – B2B for Xerocon Brisbane. Best Sustainability Award for TEDxSydney. INVNT was also shortlisted for the Experiential Marketing Agency of the Year Grand Prix award. View the full list of winners here.
Held virtually on May 19, Scott and Kristina’s session ‘How to lead – and grow – your event business during a recession’ covered: The strategy the pair adopted to grow their agency during uncertain times (INVNT was launched in 2008, at the height of our last global recession) – and highlight that anything is possible, even when […]
The Global Strategy Director at Explori, Sophie Holt, Brian Fanzo, who founded iSocialFanz, and Scott Cullather, co-founder of live brand storytelling agency INVNT, are among the names judging entries to the 2020 edition Event Technology Awards (ETA). The 12-strong ETA panel has to be familiar with a wholly new tier of game-changing technology; a fact […]
