Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, Chairman of INVNT® shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now […]

 INVNT®, The Global BrandStory Project, has been placed as a two-time finalist for their Pepsico Expo 2020 Dubai activation at the Eventex Awards 2023. The award-winning brand activation is a finalist in categories of Best Experiential Event and Brand Experience – Food & Beverage. This award recognised the agency’s work on three immersive and educational […]

INVNT® has won Silver for Best Corporate Event and Bronze for Best Retail Event in partnership with Amazon Singapore and Xero. INVNT has won two awards in this year’s 2023 Event Marketing Awards, hosted by Campaign Asia – Silver for Xerocon 2022 – A Global Takeover, (Best Corporate event) and Bronze for Amazon Singapore’s Black […]

INVNT® showcases colour, creativity, and community impact in partnership with Sydney WorldPride. On a mission to create engaging and immersive brand experiences to celebrate diversity, inclusivity, and creativity in all its forms, INVNT was tasked with delivering and organising several events for Sydney WorldPride 2023. Highlighting the LGBTQIA+ community’s rich cultural history and contributions to society, […]

So what can you expect from Web3 gaming in 2023? We can make some guesses based on the current trends and the upcoming developments in blockchain technology. In this article, we’ll take a closer look at some of the things that could shape the future of Web3 gaming. Understanding Web3 Gaming To understand what to […]

In 2023, there are a few blockchain trends that will shape the future of the technology. You might have heard of a few of them, but others might be new to you. In this article, we’ll explore the biggest web3 trends to watch in 2023, so that you can make the best decisions possible on […]

On a balmy Sydney evening last month, one of our INVNTrs was at a kid’s birthday party when they overheard “Xerocon was the best f*&#*!& event of my life!”. It had been three weeks since we had delivered our final Xerocon flagship experience at Sydney’s International Center, after a 7-week global tour starting from London, […]

[INVNT GROUP] is honored to receive the ‘Innovation Award’ at 2022 CN Agency Awards. The CN Agency Awards (CNAA’s) are an annual celebration that aims to recognize the excellence of the UK’s most influential and prolific event agencies. [INVNT GROUP]‘s own Director of Business Development, Peter Clarke, attended the Willy Wonka-themed ceremony, collecting the prestigious […]

[INVNT GROUP] President & CEO, Scott Cullather on embracing new approaches to culture shaping. Businesses are entering a new era of culture shaping. GETTY There’s no doubt that we’re living in an era of disruption right now. In addition to the pandemic that has seen organizations fundamentally change culture shaping with the shift to remote working, […]

BizBash takes a deep-dive into the newest tech tools for events, including INVNT’s use of Epic Games’ Unreal Engine for the GM keynote at CES 2021. For its opening keynote address at CES last month, General Motors tapped INVNT to create a memorable experience for the virtual, tech-savvy audience. Using Epic Games’ Unreal Engine, the team built […]