From Expo2020 Dubai, to Audi, and technological world-firsts at COP28, the agency portfolio is powering immersive brand activations campaigns and strategies, engaging local audiences, leaders, and the international community throughout the region. INVNT® strengthens its commitment to EMEA and the UAE, growing it’s local Dubai team and full-service, integrated, strategic, and experiential marketing services to […]

INVNT CEO & [INVNT GROUP] COO, Kristina McCoobery contributed thoughts on this important topic. Since the onset of the pandemic, the U.S. has witnessed an exodus of women from the labor force. Mothers are at the center of this economic crisis, or as it’s been termed, the “she-cession.” In 2020, according to the National Women’s Law […]

INVNT® announced the launch of 5-hour ENERGY’s® latest campaign, ‘Summer of NO FOMO.’ With only weeks from agency selection to campaign launch, INVNT® established a strategic position that combats everyone’s biggest fear, FOMO (Fear of Missing Out), by encouraging them to “Take Your Shot” for #NoFomoSummer, without lacking energy or motivation.  The lively campaign is designed to energize […]

Experienced hire will secure new business, nurture existing EMEA-based accounts, and drive agency and client growth INVNT. The global live brand storytelling agency® has appointed Peter Clarke as Director of Business Development. Clarke joins from Smyle Creative, where he held the role of Client Relationships Manager for six years, and prior to that, was the […]

INVNT CEO & [INVNT GROUP] COO, Kristina McCoobery shares insight on safeguarding employees’ mental health. Do your employees have the mental health support they need to navigate work and life in a post-COVID world? GETTY There’s no denying the pandemic has affected the mental health of Americans. The KFF COVID-19 Vaccine Monitor from March 2021, for example, […]

[INVNT GROUP] President & CEO, Scott Cullather joined leading business event professionals to discuss the future of the industry. 2020 was the year of virtual events. As companies pivoted to online events using virtual platforms, through necessity we learned that virtual events are more than capable of matching (and in some cases exceeding) the expectations set by […]

INVNT is a finalist in four categories, including the Grand Prix. Organized by Conference News magazine, the awards are an annual celebration of the great work and contributions of event agencies to the wider industry.. INVNT has been named in following categories: Winners will be announced at an in-person ceremony on July 1 at Tobacco […]

The move aligns with the INVNT’s vertical and horizontal growth strategy, which supports the increasing demand for innovative brand storytelling in one of the fastest-growing markets including Tata Motors, Hitachi Vantara, Samsung, Amazon, Unilever, Sun Pharmaceutical, and more. INVNT® The Global BrandStory Project, has expanded into South Asia opening its tenth office across seven countries […]

[INVNT GROUP] President & CEO, Scott Cullather on embracing new approaches to culture shaping. Businesses are entering a new era of culture shaping. GETTY There’s no doubt that we’re living in an era of disruption right now. In addition to the pandemic that has seen organizations fundamentally change culture shaping with the shift to remote working, […]