Blinding Lights Illuminate Melbourne for The Weeknd’s Announced Return to Australia
A guerrilla light installation, powered by INVNT for Live Nation Australia, has taken over Melbourne’s historic Nylex Plastics Factory.
INVNT reveals client wins and rapid growth in EMEA
INVNT’s EMEA team has secured major new partnerships with brands such as Meta and ABB, as well as re-engaging with long-standing clients like Formula E and PepsiCo for upcoming high-profile projects.
Chief Marketer’s 2025 Most Influential Women in Marketing: Kristina McCoobery
As CEO, Kristina McCoobery has amplified INVNT’s impact through groundbreaking technical innovations, including launching a digital art campaign in space and implementing advanced AI solutions for clients like SHRM and Microsoft. Additionally, she recently powered INVNT’s expansion into South Asia by establishing a flagship office in Mumbai, facilitating around-the-clock collaboration for top-tier clients.
Mumbrella Dynamic Duos: How a recruiter’s mismatch sparked a budding friendship
This week in Dynamic Duos, we hear from INVNT APAC Managing Director Laura Roberts and Director of Production Fiona Pullen.
INVNT turns Melbourne factory into tour announcement light installation
A guerrilla light installation, powered by experiential agency INVNT for Live Nation Australia, has taken over Melbourne’s historic Nylex Plastics Factory, illuminating the clock and factory buildings at dusk.
AdNews Industry Profile: Laura Roberts at INVNT
Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry
AdNews Young Guns: Oliver James at INVNT
In this series, AdNews spotlights young talent in the Australian media, marketing and advertising sector. This time it’s INVNT senior director of account services Oliver James.
INVNT and MSM Boost Partnership and Marketing Service Offerings in Motorsports Industry with Strategic Leadership Appointment
INVNT welcomes Roc Nation veteran, Luca Zanello, as SVP of Content Strategy
The Weeknd Announces Return To Australia By Lighting Up Melbourne Building Via INVNT
The Weeknd’s “After Hours Til Dawn” global stadium tour in Australia has been promoted with a light installation, powered by INVNT for Live Nation Australia, illuminating the clock and factory buildings at Melbourne’s Nylex Plastics Factory during dusk. The tour will land in Sydney and Melbourne this October
INVNT further expands service offerings in event management sector, reinforcing industry leadership
INVNT, the global leader in live brand storytelling, is proud to announce the continued expansion of its service offerings within the event management sector. This strategic enhancement includes a comprehensive suite of services encompassing logistics, operations planning, and project management, aimed at delivering unparalleled experiences for both physical and virtual audiences worldwide.