by Scott Cullather In the canvas of the digital revolution, where the brushstrokes of technology paint the narrative of our existence, we find a convergence of two realms of innovation — Experiential Marketing and Artificial Intelligence (AI). These two, acting in synergy, weave a dynamic tale, echoing the advent of an epoch where human creativity […]
As the fervor around artificial intelligence hits fever pitch, no industry that’s escaped the hype. And, while the events industry is less vulnerable to AI-related disruptions due to the more bespoke nature of the business, there’s plenty of opportunity to deploy this emerging technology effectively. Over the next year, event marketers will be defining the […]
INVNT, the global live brand storytelling agency®, has won Silver for Event Marketing Agency of the Year, and Bronze for Brand Experience Agency of the Year at the 2023 Marketing Interactive Agency of the Year Awards 2023. The award ceremony was held at the Ritz Carlton, and was the 19th edition of the prestigious awards ceremony. […]
One of the standout attractions of this year’s Vivid Sydney program was the Vivid Fire Kitchen, a culinary extravaganza presented by INVNT in collaboration with IMG. This remarkable culinary experience has truly captivated the hearts and palates of food enthusiasts worldwide. For three weeks, the inaugural Vivid Fire Kitchen brought together Sydney’s hottest dining concepts, […]
Sweet Korean treats, and cherry-blossomed streets, INVNT facilitated a partnership between Netflix Australia and local Korean dessert establishments, Icyland and Siroo Rice Cake Cafe, to mark the launch of the spinoff series ‘XO, Kitty’ from the popular film franchise ‘To All The Boys I’ve Loved Before.’ Netflix Australia successfully implemented a launch strategy that aimed […]
In today’s highly competitive marketplace, brand experience is a crucial differentiating factor for businesses. Brands that can deliver exceptional, consistent, and memorable experiences will stand out and attract loyal customers. So, as we mark the middle of the year, let’s take stock of brand experience — and identify the keytakeaways for brand experience in 2023. […]
Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, President & CEO, INVNT GROUP, and CEO, INVNT.ATOM shares his thoughts with Campaign Asia.
Written by Scott Cullather Our engagement with technology has always existed as a love-hate relationship. We crave deeply for its conveniences and toolbox enhancing capabilities, yet fear its potential for dominance, and Artificial Intelligence (AI) is no different. The depiction of AI as a human threat has persisted through decades of global cultural consciousness as […]
Activations play a crucial role in shaping consumer perception of a brand. These hands-on moments provide a platform for brands to connect with their target audiences and create memorable experiences that cement a brand’s identity in the minds of consumers. These moments are especially crucial in this digital age, where consumers are nearly always online […]
INVNT® takes home 2 Gold Awards for The Metaverse and Digital Innovation Category in partnership with Automobili Lamborghini and Circles.Life. The Drum Awards for Marketing APAC 2023 was hosted at NoonTalk Media in Singapore, amongst other agencies and brands from Yahoo, Merkle Singapore, Media.Monks, and more. We were honored to have been shortlisted for their […]
