Experienced team join INVNT to bring the agency’s challenger positioning and approach to college and university event programs. INVNT today announces the launch of a higher education division dedicated to providing universities and colleges with strategically and creatively led physical and virtual experiences that challenge convention and unite and excite audiences. Sarah Winkler has been […]

The first wave of judges for the 2021 Event Technology Awards have been announced, including INVNT co-founder Scott Cullather. Given his extensive experience and event industry expertise, Scott will once again be judging the Event Technology Awards. Now in their ninth year, the awards are dedicated to recognizing the achievements of companies delivering digital and […]

New hires join growing [INVNT GROUP] parent company. Following several account wins, the HEVĒ team in New York have welcomed Robert Terlizzi as creative director. Terlizzi’s work has spanned digital, design and campaign development for brands including Hershey’s, Barnes & Noble and Volvo. The experienced creative joins following a decade-long stint at Havas, where he most […]

Campaign Asia covers INVNT’s latest creative and production hires across APAC. INVNT, the live brand storytelling agency, has expanded its APAC operations with the appointment of new creative and production talent in Singapore and Sydney. Based in Singapore, Sarah Bailey joins INVNT as creative director. Bailey brings more than ten years’ experience to the role, […]

INVNT APAC MD, Laura Roberts weighs in on the future of experiential. While 2020 was difficult, it also forced the industry to innovate. Laura Roberts, APAC managing director of experiential agency INVNT, says she has been “blown away” by the innovation she has seen with experiences. “Musicians doing their concerts from their bedrooms, or restaurants […]

INVNT EMEA ECD, Neil Mason and futurist Tracey Follows share insights with C&IT magazine. In this video interview they speak with C&IT’s Editor, Calum Di Lieto about how futureproofing brands for the complexities of our increasingly networked world is key to helping businesses prepare for the next big thing. Follows, founder and futurist at Futuremade, […]

[INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT continues on its growth trajectory with the appointment of new hires across the parent company, its branded content studio and content marketing agency, HEVĒ, and global live brand storytelling agency, INVNT®. The GROUP welcomes a new Director of Business Development in Adam Milner, who brings more than 20 years’ […]

INVNT CEO, Kristina McCoobery shares 2021 experiential marketing trends. Experiential marketing, otherwise known as brand experiences or events, saw massive growth in the years leading up to the pandemic. It’s a trend that was set to continue as forward-thinking CMOs recognized the need to up their experiential spending in order to engage their discerning audiences who thrive […]

APAC ECD, Adam Harriden on the rise of the Clubhouse app. Adam Harriden, executive creative director at [INVNT GROUP], APAC, believes Clubhouse can benefit the industry by helping to keep things fresh and offering a new way of meeting. “Allowing users to select topics that interest them when they join the app means host brands […]

Session will look at how SAP evolved its event marketing strategy in ANZ amid the pandemic. INVNT’s APAC Director of Production, Fiona Pullen and Rushenka Perera, Head of Marketing ANZ at SAP are delivering a session at Event Marketer’s Experiential Marketing Summit on March 31. Titled How SAP devised a new genre of event content […]