In this B&T opinion piece [INVNT GROUP] APAC Executive Creative Director, Adam Harriden explores how the retail space is, and will continue to, borrow from experiential, resulting in unique hybrid experiences for consumers… Most of us are probably happily saying ‘sayonara’ to 2020 as it threw us a few curveballs, but there are a ton […]
Event agencies share lessons from lockdown and make predictions about the future of work. [INVNT GROUP] APAC Managing Director, Laura Roberts comments on our agency’s lessons. Company meetings and appraisals via video, virtual site inspections, communications solely via email and webchat, remote working… welcome to the ‘new normal’ of the event agency office. But just […]
Scott Cullather shares three future strategies with Forbes. This year has been one of immense change. Amid COVID-19, the restrictions on in-person contact have meant consumers’ viewing and purchasing habits have undergone a major shift, and digital acceleration has occurred at a more rapid pace than ever before. Now as you approach a fresh new year, it’s time […]
Scott Cullather, President & CEO of [INVNT GROUP], discusses the relationship between content and context with The Hype Magazine. Back in 1996, an article titled, ‘Content is King’ changed the course of marketing. Published by Bill Gates on the official Microsoft website, the literary piece was a milestone in marketing history. The article laid the […]
Claudia Stephenson, Managing Director of [INVNT GROUP], EMEA shares predictions for the future of hybrid with Virtual Events Institute. In a year of seismic changes and challenges, virtual and hybrid events are emerging as a vast growth category – and a source of job creation. For event planners, what will be the new opportunities and […]
In this Human Capital Innovations Podcast episode, Dr. Jonathan H. Westover talks with Scott Cullather about effectively pivoting your business amidst disruption. Check out the podcast here: https://anchor.fm/hcipodcast. Watch the interview on YouTube here.
A 20-metre Zoom wall allowed virtual attendees to join the studio audience live in Sydney. Like most events in 2020, TEDxSydney went virtual this year, attracting more than 3,000 global attendees. Event agency, INVNT GROUP, helped to execute the physical-to-digital move after working with the TEDx team in 2018 and 2019. “We knew the talented […]
Scott Cullather, President & CEO at [INVNT GROUP] explores the changing nature of the strategy in 2020. When it comes to content strategy, most of us are familiar with the saying content is king, but context is queen. Whether it’s communicated across social, web, TV, or as part of a live or in-person event, no one […]
INVNT GROUP partnered with TEDxSydney to bring their flagship event to life in an online format for over 3,000 registered attendees. Held last week, INVNT supported the four main stage sessions, which broadcast a mix of talks, performances and films live from a studio in Sydney. New this year, TEDxSydney served up more than 20 […]
INVNT is up for two awards at The Drum Awards – Experience 2020: Experience Agency of the Year (40+ Staff) Product Launch / Relaunch Experience of the Year – Samsung Galaxy Unpacked 1H 2020 The virtual ceremony will take place on December 3, 2020. Check out the full shortlist here.
