This piece takes a dive in to how Experiential Marketing and Artificial Intelligence can work together to amplify audience impact, and enhance the magical and expansive potential of brand stories. By Scott Cullather – Chairman of INVNT® In the canvas of the digital revolution, where the brushstrokes of technology paint the narrative of our existence, […]

INVNT APAC MD, Laura Roberts weighs in on the future of experiential. While 2020 was difficult, it also forced the industry to innovate. Laura Roberts, APAC managing director of experiential agency INVNT, says she has been “blown away” by the innovation she has seen with experiences. “Musicians doing their concerts from their bedrooms, or restaurants […]

INVNT EMEA ECD, Neil Mason and futurist Tracey Follows share insights with C&IT magazine. In this video interview they speak with C&IT’s Editor, Calum Di Lieto about how futureproofing brands for the complexities of our increasingly networked world is key to helping businesses prepare for the next big thing. Follows, founder and futurist at Futuremade, […]

[INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT continues on its growth trajectory with the appointment of new hires across the parent company, its branded content studio and content marketing agency, HEVĒ, and global live brand storytelling agency, INVNT®. The GROUP welcomes a new Director of Business Development in Adam Milner, who brings more than 20 years’ […]

Through never-before-seen activations to events where the boundaries between digital and physical worlds blur, AI tools are fast pushing the limits of what experiential marketers can achieve. Scott Cullather, Chairman of INVNT® shares his thoughts with Campaign Asia. “Utilising AI algorithms and predictive analytics to synthesise audience data and insights, brands and organisations are now […]

The Drum covers the new Meaning and Purposeful Change alliance. Simon Lamb (pictured) will jointly lead Meaning with Allan Fair to provide clients with a hybrid creative-consultancy agency Invnt Group has confirmed its strategic alliance between Meaning – the creative-led culture consultancy it launched in 2020 – and Purposeful Change – an organizational transformation consultancy. […]

INVNT’s EMEA ECD, Neil Mason, weighs in on the future of live events. Neil caught up with The Drum’s Chris Sutcliffe to discuss pre-pandemic trends, how the industry has evolved, and elevating experiences through an enhanced focus on ‘craft’ in 2021. The episode kicks off with hybrid insights from Emma Bartholomew – who sits on the advisory […]

A special livestream event on March 24. Ninety-four-year-old social impact leader and friend of [INVNT GROUP], Ms. Opal Lee is working with ten-time NBA All-Star and philanthropist, Carmelo Anthony, and talent and sports agency CAA’s Amplify platform on a special livestream event to discuss efforts and actions to make Juneteenth a national holiday. The event […]

 INVNT®, The Global BrandStory Project, has been placed as a two-time finalist for their Pepsico Expo 2020 Dubai activation at the Eventex Awards 2023. The award-winning brand activation is a finalist in categories of Best Experiential Event and Brand Experience – Food & Beverage. This award recognised the agency’s work on three immersive and educational […]

Spice Magazine takes an in-depth look at the hybrid TEDxSydney event. Amid the restrictions and roadblocks of 2020, TEDxSydney was yet another event forced to reinvent itself in order to go ahead. INVNT worked with the brand to pivot the annual flagship event to a hybrid show that attracted 3,000 registered virtual attendees and 88 […]