Meaning Brand Announces Strategic Alliance with Purposeful Change

Meaning is now equipped to offer the best of a creative agency & organizational transformation consultancy. (L to R): Allan Fair, Chief Culture Officer, Meaning and Simon Lamb, Convener In Chief, Meaning. [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT has today solidified a strategic alliance between Meaning, the creative-led culture consultancy it launched in 2020, and Purposeful Change, […]

INVNT® delivers electric back to back experiences for Sydney WorldPride

INVNT® showcases colour, creativity, and community impact in partnership with Sydney WorldPride. On a mission to create engaging and immersive brand experiences to celebrate diversity, inclusivity, and creativity in all its forms, INVNT was tasked with delivering and organising several events for Sydney WorldPride 2023. Highlighting the LGBTQIA+ community’s rich cultural history and contributions to society, […]

What can we expect from experiential marketing in 2021?

INVNT CEO, Kristina McCoobery shares 2021 experiential marketing trends. Experiential marketing, otherwise known as brand experiences or events, saw massive growth in the years leading up to the pandemic. It’s a trend that was set to continue as forward-thinking CMOs recognized the need to up their experiential spending in order to engage their discerning audiences who thrive […]

Clubhouse: an app for events?

APAC ECD, Adam Harriden on the rise of the Clubhouse app. Adam Harriden, executive creative director at [INVNT GROUP], APAC, believes Clubhouse can benefit the industry by helping to keep things fresh and offering a new way of meeting. “Allowing users to select topics that interest them when they join the app means host brands […]

INVNT CEO named a Stevie Awards 2021 judge

Kristina McCoobery has been selected as a judge for this year’s Stevie – American Business Awards. As a member of the Live Events Awards Judging Committee, Kristina will be reviewing America’s best live, virtual and hybrid experiences across categories including: Art, Entertainment & Public  Brand & Experiences Cause & Green Conferences & Meetings Corporate & Community  […]

Scroll to top