INVNT is a finalist at the UK-based Campaign Experience Awards and Campaign Asia-Pacific Event Marketing Awards. We’ve been shortlisted for Event Team at the Campaign Experience Awards! This is testament to the calibre of not only our work, but people and close-knit global culture. View all of the nominees here. Our work is also nominated […]
On a balmy Sydney evening last month, one of our INVNTrs was at a kid’s birthday party when they overheard “Xerocon was the best f*&#*!& event of my life!”. It had been three weeks since we had delivered our final Xerocon flagship experience at Sydney’s International Center, after a 7-week global tour starting from London, […]
Top event producers including INVNT CEO, Kristina McCoobery share their biggest tips and takeaways. 1. Don’t try to replicate your in-person event—but also, think beyond the webinar.Channing Muller, principal of DCM Communications, a Chattanooga, Tenn.-based event consulting firm: “A virtual event should be different from a webinar or regular Zoom meeting in more ways than the number […]
HEVĒ CEO, Chris Hercik discusses the SHRM – Together Forward At Work campaign. Let’s be honest, 2020 rocked the workforce. Alongside COVID-19, issues of workplace bias, discrimination, inequality and other social injustices were brought to the forefront. As the voice of all things work, workers and the workplace, The Society for Human Resource Management (SHRM) […]
The UK-based event is hosting its first edition for a USA & Canadian audience. INVNT Co-Founders, Scott Cullather and Kristina McCoobery are among the first speakers confirmed for the first-ever Event Tech Live US & Canada, which is taking place virtually from June 8-9. Click here for the latest event updates. The post Scott Cullather […]
Reader’s Digest recently featured INVNT and it’s ability to transform brands through experiential marketing. Marketing has been around since the beginning of time. It is the art and science of engaging people to create an emotional connection between a brand or organization and its products or services, ultimately fueling growth and furthering innovation. Today, there […]
[INVNT GROUP] CCO, Paul Blurton on how events have evolved amid the pandemic. When the global outbreak of COVID-19 became a reality last March, we saw in-person events disappear and the humble “pivot” made its leap from relative obscurity to the word of the season in the event industry. Brands and their agencies knew […]
Scott Cullather on the importance of developing a ‘do good’ strategy. Purpose has risen to the top of the corporate ladder in recent years, as brands and organizations have either witnessed or experienced the benefits of a purpose-driven approach – these companies report 30% higher levels of innovation, and they retain their talent 40% more so than […]
Tech trends from the biggest events, including INVNT’s partnership with GM at CES 2021. When General Motors rolled out its new electric battery capabilities at CES last month, the car advancement was only part of the story. The presentation, viewed by thousands at the entirely virtual trade show, was a case study for how the world will […]
[INVNT GROUP] CEO, Scott Cullather shares leadership advice with Singapore’s MoneyFM 89.3. According to a survey of over 500 U.S. small businesses, 92 percent have reinvented themselves during the pandemic, with many having pivoted in multiple ways. This shows that no matter how big or small your business or organization is, this is the time to […]
