From layered design to earned engagement to secondary touchpoints, experiential experts break down how to keep event guests engaged—without forcing them to stay. Let context—not ambition—set expectations. Even the most compelling concept can fail if it asks for more time than the environment or audience is willing to give. “It’s all about context, relevance, and […]
The agency will deliver immersive experiences at the marketing leaders’ event. The Australian Association of National Advertisers (AANA) has appointed INVNT as the official experiential partner for RESET 2026, Australia’s premier conference for marketing and advertising leaders. The event will return on Thursday, 6 August 2026, at Illumina in Sydney, with a new format and a lineup […]
The AFC Women’s Asian Cup is more than a tournament — it’s a celebration of growth, unity, and ambition across Asia. Global live brand storytelling agency INVNT has delivered the Final Draw Ceremony for the AFC Women’s Asian Cup Australia 2026, held at Sydney Town Hall.
INVNT EMEA worked with Hitachi Vantara to evolve its brand presence at NVIDIA GTC 2025 in San Jose, California and create a lasting impact, showcasing the importance of true collaboration between client and agency.
The Australian Association of National Advertisers (AANA) has appointed the innovation-led global brand storytelling agency INVNT as the official experiential partner for RESET 2026, Australia’s premier conference for marketing and advertising leaders.
As people spend more of their lives in digital environments, something fascinating is happening: the more virtual we become, the more we crave what cannot be digitised, authentic human connection. Algorithms may be able to anticipate behaviours, optimise outcomes, or mimic creativity, but they cannot replicate the spark of shared emotion in a room full […]
PepsiCo’s 2025 International Bottler Conference (IBC) wasn’t just a return. It was a reawakening. After years of change and distance, PepsiCo envisioned more than a traditional summit.
Claudia Stephenson, managing director EMEA at INVNT, on why brands that fail to build fan-centric experiences now will get left behind… Consumer expectations are shifting faster than ever, and in the EMEA region – where diverse cultures, digital transformation, and economic shifts shape behaviours – fan engagement has become a critical differentiator for brands. Audiences […]
